India’s cricket team has been left without a jersey sponsor after the previous deal ended, marking a rare moment where one of the world’s most marketable sports teams is without a commercial backer. The development raises questions over the next big brand to associate with the Men in Blue.
Apollo Tyres
Apollo Tyres has become Team India’s new lead sponsor in a landmark deal worth ₹579 crore. Apollo Tyres replaced Dream11 as the jersey sponsor in September 2025 under a deal lasting until March 2028. The sponsorship deal spans two and a half years, until March 2028, and covers jerseys for both the men’s and women’s national cricket teams across all formats. Apollo Tyres will pay around ₹4.5 crore per match, surpassing the previous sponsor Dream11’s ₹4 crore per match. This deal marks Apollo Tyres’ first-ever foray into Indian cricket, highlighting the increasing commercial value and global appeal of Indian cricket.
Dream11 suffered huge loss
The deal was announced after the government banned real-money gaming apps, causing Dream11 to leave
Dream11 was the official lead sponsor and jersey sponsor of the Indian cricket team from July 2023 until early 2025 with a deal worth around Rs 358 crore (US$44 million approx.). However, Dream11 withdrew from the sponsorship after the Indian government passed the Promotion and Regulation of Online Gaming Act, 2025, banning real-money gaming platforms like Dream11.
- Apollo Tyres will have its branding globally visible due to India’s packed international cricket schedule.
- Other recent BCCI official partners include IDFC FIRST Bank (title sponsor), Adidas (kit sponsor), SBI Life, and Atomberg Technologies.
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The arrival of Apollo Tyres as the new sponsor of the Indian cricket team not only signals a fresh era of partnership but also underlines the growing commercial strength and global reach of Indian cricket. This collaboration is set to drive mutual growth and success as Team India continues to inspire millions across the world.
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